Thursday, January 25, 2007
We Get To Watch The Super Bowl And Our Bosses Suffer? Sweet....
Super Bowl Sunday is without a doubt the greatest single-day event in sports each calendar season. It isn't just the game but the event itself. In the past this has included frogs, a nipple, and even a great play or two.
But in all honesty, the event is much more than just Super Bowl Sunday. It includes the week before the game, as you break down the teams, give predictions, and plan where you will watch the game. Further, after the game you will spend the next few days discussing the best and worst commercials, and maybe even the game, if it was a good one. However, you will must likley be at work, not home, as you discuss all of these extremely important issues. This act of preparing and reviewing must result in some sort of lack of "work" productivity at the office, right? (Not like we really give a damn)...
According to the research firm Challenger, Gray, & Christmas, the discussion of Super Bowl related items by each individual spanning just 10 minutes a day the week before the Super Bowl is estimated to cost U.S. firms a total of $800 million. Specifically, "According to the calculations, for every 10 minutes the 57.1 million employed Super Bowl fans spend at work chatting about the game or surfing the Internet to compare starting line-ups, it costs employers $162.1 million."
Also discussed in the study is the Super Bowl of lost productivity. Chicago dominates Indiana in this match-up, as the city of Chicago is expected to lose $73 million due to unproductive work time during the week leading up to the Super Bowl, as oppossed to only $12.5 million for the city of Indianapolis.
On a positive and somewhat comedic note, the study also states that, "the lost productivity also can lead to unity around the office." Yea...good luck with that.
6 Comments:
i'm so tired of stupid studies like this that talk about production costs due to superbowl talk, march madness, etc. great...so instead of reading this blog, my blog, or deadspin, they'll be talking to each other about the superbowl for a couple of minutes. i think the world may end.
-Darren @ SportsAgentBlog.com
I disagree with Darren. Economic Studies are very important. It is crazy to think that a single event like the superbowl can drop production by so much, but if everyone drops production a little it makes a big difference. I don't believe that have taken into account the time these people spend not being productive on normal days though. I believe there is probably a great overlap (Instead of talking about random things for 7 minutes they talk about the super bowl for 10).
I concur with Moneymouth.
Although the Super Bowl will not save the world or help us catch Osama Bin Laden, it's amazing how much consumption is done and how little work gets done in America before and the day after the Super Bowl, which more often than not is completely meaningless.
For example, to go the grocery store the day of the Super Bowl and check out amount of chips and soda stocked.
The Super Bowl is a big deal..
Agreed, the Super Bowl is a big deal. But did yall hear the high price tags on this years Super Bowl adds are driving away some potential clients.
Apparently Some advertisers admittedly avoided the Super Bowl last year because of the high price tag and the unswervingly critical eye the media and the public place upon Super Bowl ad creative.
I like the assumption that if those 57.1 Million workers didn't have a Superbowl to talk about, then they would be working instead.
Because there is nothing else for these people to alk about is there? No political issues, no sports outside of football and certainly no personal stuff like "dude, theres something strange on my nutsack and I hate to ask but would you please check it out for me in the bathroom..."
My being lazy probably hurts my boss the most.
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